branding & marketing materials - gymshark
december 2023
november 2024
this module required us to work in groups of 2, rebranding a line of innocent smoothie products to appeal to gen Z. specifically, innocent were looking for a bold, colourful brand identity that would stand out whilst remaining attractive to the younger audience they were aiming to capture. I designed the labels using adobe illustrator and prepared them for printing at our on-campus print shop which allowed me to print directly onto a sticker-backed plastic label.
for this university module we were assigned small groups and required to plan / design a marketing campaign to a live D&AD brief in partnership with gymshark aiming to boost confidence & encourage 18-21 year olds to take action and be their best self via building a sense of community in fitness. my role within the group was to design the visual identity for the campaign across print and social media channels; including creating mockups for merchandise and out-of-home advertising placements.
logo design / branding / web design - IMAX
april 2024
I was tasked to create a new logo / brand identity and website for IMAX to highlight the 4 experiences that they offer. early on in the design process I decided to use colour to distinguish between the different sub-brands given that there are 4 letters in 'IMAX". as for the website, it's intended to be a showcase and so I put a lot of focus into making it fun to navigate, making use of the new brand identity.
